DURHAM, NC / ACCESSWIRE / December 16, 2020 / Jaye Bullo is an independent entrepreneur who’s generated quite a buzz over the last ten months despite the negative impact Covid-19 has had on the music industry, destroying touring opportunities and limiting certain social promotional events. Regardless of the challenging global pandemic that has affected the entire world, North Carolina’s rising star Jaye Bullo has managed to continue capturing nationwide traction, generating hundreds of thousands of social media impressions on Instagram and millions of global streams combined across all streaming platforms. Quite a few major publications and hip-hop blog sites have led many listeners to Jaye’s music, further expanding his fan base.
Jaye founded Beautiful Music Empire, an independent full-service entertainment company that houses a record label & management agency. The company works in every aspect of modern entertainment with recording artists, producers, songwriters, film-makers, music video production, audio engineering, strategic brand management & beyond. As founder & CEO of Beautiful Music Empire, Jaye is also credited as executive producer & overseer of all projects released under Beautiful Music Empire’s umbrella.
The label’s foundation occurred in 2018 as an outlet to independently structure, cultivate, and further expand his reach. Fast forward to 2020, the label and its figurehead artist are seeing increasing popularity.
The 26-year-old boss has also formed an in-house production collective known as the Beautiful Music Mafia, alongside production duo The Goodfellas to collaboratively produce the bulk of the label’s musical content. Jaye is tasked with leading and developing Beautiful Music Empire’s many verticals, cultivating partnerships to expand the Beautiful Music brand, philanthropy, & film development among a slew of diversified ventures.
Beautiful Music Empire began operations in 2019 and officially launched alongside the release of ‘God Forgive Me, Vol. 2′. Jaye released his sophomore studio album in February 2020 after a two-year absence. Receiving widespread critical acclaim from many critics upon its release, the album is the inaugural release for Beautiful Music Empire & serves as the 2nd installment to his ‘God Forgive Me’ series.
The album’s production exhibits characteristics of mafioso rap, motion picture themes, classic Hip Hop, & soulful R&B. The lyrical content exudes an effortless & opulent tone combined with playful & witty wordplay demonstrating his amazing rhyming ability. In key moments, Jaye does a marvelous job of surfing between accessible music fare tailored for the radio and more challenging material that will be savored by hardcore rap fans. The album is a grand exercise in personal mythology, narrative sweep, diverse and universal pop excellence. As a sequel to his debut album, it is the very definition of cinematic. The album’s progression from song to song is an essay in itself. The album reached number 15 on iTunes US Albums Chart and was generally favored by many critics upon its release.
Lost Boy Entertainment Co.
SOURCE: Lost Boy Entertainment Company
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