At-Bay Introduces Coverage for Emerging Risks of Direct and Contingent System Failure, and Reputational Harm Resulting from Negative Publicity

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Citing the rise of cloud systems downtime events, and the proliferation
of publicity on cyber-attacks, At-Bay, the insurance company for the
digital age, announces two cutting edge coverage extensions. Direct and
Contingent System Failure extends coverage for downtime and network
outage events to fill gaps in property and cyber policies. Reputational
Harm provides brand protection and reimbursement of loss of income as a
result of negative cyber news stories. These are available immediately
for all At-Bay brokers and clients.

“At-Bay is on a mission to provide our customers with peace of mind to
embrace technology. With the dependence on cloud computing, and
popularity of social news, we identified and now solved coverage gaps
for our customers,” said Brett Sadoff, At-Bay’s head of insurance. “Many
cyber policies in the market do not provide protection for damages
arising from cloud service downtime, especially as it relates to system
failure; an issue that is becoming paramount for hundreds of thousands
of organizations in the US – we do. Additionally, while most
Reputational Harm coverages are narrow in scope, our solution provides
coverage even when the negative news is not factual. This is a real and
growing pain in the age of social media in which a malicious actor can
cause harm to the reputation of an organization.”

At-Bay’s Direct and Contingent System Failure coverage protects
organizations when systems fail unexpectedly, even if the cause was not
a cyberattack. Covered risks that could cause unplanned system failure
or downtime include human error, software updates and patches,
programming errors, and more.

At-Bay’s Reputational Harm coverage reimburses organizations for loss of
income or productivity as the result of damaging cyber news stories.
At-Bay’s coverage goes above and beyond the market standard by providing
protection even if the news was completely contrived.

About At-Bay

At-Bay is a cyber insurance provider with underwriting capacity by A++
rated The Hartford Steam Boiler Inspection and Insurance Company (HSB),
part of Munich Re. At-Bay provides coverage of up to $10M in all 50
states, for organizations as large as $5Bn across all industry classes.
At-Bay’s dedicated security team actively monitors our clients and finds
vulnerabilities before hackers do. The team is available and always on
call. At-Bay is backed by LightSpeed Venture Partners and Khosla
Ventures. For more information about At-Bay, visit,
or contact us at


Morán Falah

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