Curated cannabis service for women presents unique opportunities
for MJIC’s strategic expansion
LOS ANGELES–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Cannabis?src=hash” target=”_blank”gt;#Cannabislt;/agt;–MJIC,
Inc. (“MJIC” or the “Company”), California’s leading provider of
fully licensed cannabis wholesale distribution, retail, compliance and
supply chain solutions, announced today the acquisition of MyJane.
MyJane is a Fullerton, California-based wellness technology platform
designed to curate personalized cannabis experiences for women,
delivered privately to their homes. MyJane will remain headquartered in
Orange County as part of the expansion.
“MJIC’s strategic acquisition of MyJane goes well beyond our rapid
expansion across California and planned public listing,” said Sturges
Karban, CEO and Board Member of MJIC. “Women are the new targets of
the adult-use cannabis wellness sector, yet their needs are not being
addressed by the cannabis industry. Our strategic acquisition of MyJane
will enable MJIC to close this gap with women.”
“MyJane exists to broker trust between women and the cannabis industry
and normalize cannabis usage,” said Kimberly
Kovacs, Founder and CEO of MyJane. “We’re achieving this by taking
the guesswork and stigma out of researching and buying cannabis. Our
vision is to create a community of one million women united by the
benefits of cannabis, and we believe we can achieve this momentum
through our merger with MJIC.”
Founded in May 2018, MyJane developed the first premium, curated
cannabis service for women after conducting a first-of-its-kind study
among 42,000 women in Orange County, California. Although 79 percent of
survey respondents agreed that cannabis products can address their most
common health and wellness issues, 30 percent of recreational or
medicinal cannabis users felt uncomfortable purchasing through a
dispensary. However, almost 80 percent of respondents expressed interest
in trying a curated cannabis service just for women.
In response, MyJane developed a technology-driven wellness community
providing women access to cannabis education and products curated just
for them. MyJane’s data science platform selects cannabis products to
help them get a better night’s sleep, combat stress, relieve pain or use
as a replacement for alcohol. These curated cannabis experiences are
delivered to members’ homes by a team of all-female brand ambassadors
educated on products and usage.
hold a launch event this Saturday at ShowGrow in Santa Ana to
facilitate delivery within Orange County, through a recently signed
partnership. The event is open to the public.
About MJIC, Inc.
MJIC, based in Commerce, California, is the first fully licensed and
integrated infrastructural and services platform for compliant cannabis.
The Company services the needs of lawful operators across the supply
chain, from the cultivator to the consumer, and from long-haul statewide
commerce to the local last mile. MJIC augments this business-to-business
value proposition with a growing portfolio of owned and operated retail
operations located in major metropolitan markets throughout California
and beyond, including brick-and-mortar dispensaries and local on-demand
delivery services, as well as e-commerce and subscription offerings. To
learn more, please visit: www.mjic.com.
Created by women for women, MyJane is a new cannabis wellness community
designed to empower women to feel better. Its mission is to normalize
the cannabis experience for women by offering the first premium, curated
cannabis experience in a box — tailored to meet women’s individual
needs, address their most-cited wellness concerns and delivered to their
door by a team of all-female brand ambassadors. To learn more and become
a member, visit myjane.com.
Dave Quast, for MJIC
+1 (213) 452-6348